Digital Marketer • WordPress Developer • Data Analyst
Hi, I’m Hina Abid
I help businesses grow through strategic digital marketing, professional website development, and data-driven insights. From creating engaging content to building responsive websites and interactive dashboards, I turn ideas into results.
about me
I am a BS Entrepreneurship graduate from the Institute of Business Management (IoBM), Karachi, with a growing passion for digital marketing, website development, and business analytics.
Through internships, academic projects, and hands-on practice, I have developed skills in content creation, social media marketing, lead generation, CRM management, WordPress development, and Power BI reporting. I enjoy combining creativity with data to help businesses achieve meaningful growth.
My Portfolio
A selection of projects showcasing my skills across digital marketing, website development, and data analytics.
My Style — Meta Ads Collection Launch Campaign
Planned and managed a Meta Ads campaign for My Style, a women’s clothing brand, to support the launch of a new collection and drive customer engagement through Instagram messages.
The campaign used manually defined audience targeting focused on women aged 18–40 in Karachi with interests related to women’s clothing and online shopping. I managed the complete campaign process, including strategy, audience research, creative design, ad copy, Ads Manager setup, budget allocation, monitoring, optimization, and performance reporting.
Objective: Engagement & Messaging
Platform: Instagram
Target Audience: Women, 18–40, Karachi
Budget: PKR 500/day for 5 days
Creative Formats: Reels & Static Content
Messaging Conversations Started
Cost per
Conversation
Total Ad Spend
Created and published an Instagram Reel for My Style using trend-based content to increase organic visibility and audience engagement without paid promotion.
The Reel generated 1,622 views from 1,236 viewers, resulting in 33 new followers and 33 profile visits. It also received 83 comments, 44 shares, 38 likes, and 3 reposts, demonstrating strong organic interaction and audience interest.
Platform: Instagram
Content Type: Reel
Strategy: Trend-Based Organic Content
Promotion: 100% Organic — No Paid Advertising
YouTube Channel Management
My Role: Content Planning • Video/Shorts Publishing • Titles & Descriptions • Thumbnail Design • YouTube SEO • Analytics & Performance Monitoring
Channel link: https://www.youtube.com/@AliaskitchenTable/featured
Get In Touch
Have a project in mind? Let’s discuss how we can bring your ideas to life.
Let’s Work Together
Whether you need support with digital marketing, website development, content creation, or business analytics, I’d love to hear from you.